March

Identity and Collateral

Direction by Tender ( http://tendercreative.com )

March belongs to a new breed of architecture practices for digital spaces. The identity I designed communicates the key aspect of their practice which is the creation of spaces for digital environments by using similiar methodologies they employ. The mark itself was created using a custom piece of code to create the random nature of the element.

Personal

Eleven

Collaboration with Eleni Alpous ( http://elenialpous.com )

Eleven is a book about 11 different typefaces, each of which communicated various aspects of current type design (legibility, expression, craft, image, etc.). Instead of taking the traditional route of displaying each typeface with a clean sample, they were photographed as a tangible item on a backdrop that reflected what the typeface was trying to communicate.

Museum of Modern Art New York

Tangled Alphabets Exhibition Website

Direction by Tender ( http://tendercreative.com )

Leon Ferrari and Mira Schendel were among the most significant Latin American artists of the twentieth century. Tangled Alphabets was an retrospective of their work at the Museum of Modern Art in New York which was the first major exhibition in North America of either one of their work. The accompanying website for the show supported the carefully curated juxtapositions between the two artists whom had little exposure to each other but shared many common ideas in their work.

Personal

Domestica

Domestica is a magazine geared towards DIY culture. It's a counterculture which involves and mix of crafting, hacking and basic self reliance and expression. Of the two articles presented, one involves UK street artist Banksy, renowned for his critical look at the world through his work and the other chronicling the resurgence of crafting in popular culture.

MAC Cosmetics

Website

http://maccosmetics.com ( U.S. accessible only )

Direction by Tender ( http://tendercreative.com )

The MAC Cosmetics website was a complete redesign of their existing site. The objective of the redesign was to provide a richer experience in both the content and visuals. The introduction of AJAX, flash applications, videos, and strong use of still imagery provided a deeper and more engaging site for the user. No aspect was left untouched including an entire reshoot of their product line with a new consistent direction.

Jacklyn Atlas / Photographer

Identity and Website

Jacklyn Atlas is a Toronto based photographer who wanted a visual identity as well as a website to showcase her work. The result was a modern serif wordmark that was custom drawn for her identity. As for the website, it was treated with a minimalist approach visually and functionally, allowing the photos to speak with the loudest voice.

Fontainebleau

iFB User Interface

Direction by Tender ( http://tendercreative.com )

Fontainebleau is a luxury hotel/resort located in Miami Beach with an additional development in Las Vegas. In 2008 Fontainebleau underwent a massive rebranding and renovation. Instead of simply relying on its history which spanned all the way to its opening in 1954, the new direction was to look forward and embrace the opportunities provided by current technology. iFB was one of those initiatives to create a modern resort experience. It allowed guests in their room to interactively order room service, find local attractions, explore the amenities of the property and access the internet.

Personal

Indigo Annual Report

The background of Indigo as pulled from their website is the following. Indigo Books & Music Inc. is the largest book retailer in Canada operating bookstores in all 10 provinces. A Canadian company based in Toronto, Ontario, Indigo provides consumers with inspiring retail and online environments for books and life enriching products & services.

Personal/School

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